Business Cards – The Effective Way of Representing an Entrepreneur
Business cards are used in all business ventures to help entrepreneurs introduce themselves to a prospect or highlight and promote a product’s positive features. It is a marketing tool that helps to translate a thought or saying to the recipient.
In short, business would not have been possible easily, quickly, and lastly, effectively without business cards. In what way do these cards represent an entrepreneur?
As a Source of Information
A business card has most important credentials that any tradesman would like to know. For instance, name, designation, contact number, address, email IDs etc. are all placed neatly for reference.
If a card is meticulously informative with all possible and desirable information well arranged, it is likely to give a good impression about the individual. When a series of various business cards are placed side by side, one can immediately know which card is from a more matured entrepreneur and which one is from a newbie player.
Crisp Design to Impress Recipients
It is good to have a unique design and concise content that is appealing to the first-time viewer. It is equally appalling to have business cards that have overdone the design and written flowery language to communicate with the recipient.
A first-time viewer would feel that such overtly dramatised card could come from a new entrepreneur who needs a lot more experience to be matured and poised in their work.
Some entrepreneurs try to be the best card holder in the market and plan cards which needs a lot of production cost. Not only do these cards become useless after a while, it is also irritating if recipient have to hunt for the required information from the card.
Good Content Identifies with Matured Entrepreneur
When a person takes a look at a business card, he first looks at the entire object as a whole. Does it look clumsy and childish or does it have a matured touch?
When limited content is provided at proper place in the business card, a recipient would at once realise that the card is sent by a suave and polished entrepreneur who has enough maturity to understand what is pleasing to people.
It seems business etiquettes are only for a certain section of the people. And that the entrepreneurs don’t fall under this category. However, this is entirely a myth. Business cards must be presented in the right way and also accepted in the correct way too.
For instance, if two individuals are in the same rank, either can initiate the exchange of the cards. However, if one happens to be from a higher designation, it is advisable to wait for him rather than ostentatiously present the card first.
It important to give due recognition and prestige to the business cards, which are offered a conference or trade shows. Tossing a card even before the entire meeting is over is quite offending. Ensure that the card is read and its content registered before putting it into a card holder.
One should never give multiple cards to a single person. Multiple cards are provided only when it has already been discussed and affirmed by the recipient.
Thus, business cards have a lot to say – explicitly about the concerned