Wednesday, March 3, 2010 at 1:51 am
Rubber stamps are one of the most used and effective means of business marketing. A rubber stamp for instance, reminds us of the authenticity of a deal. When placed in a receipt it signifies that the bill has been paid.
In a nutshell, a rubber stamp connotes the legitimacy of the business deal that has been completed and accepted by all. But this is just not the end of its importance in business marketing.
Building a Brand Image through Stamps
Rubber stamps are used by small scale industries to build a brand for themselves. While companies with adequate funds to market a product would offer a literature on the product, it is not possible for start-up firms to provide a handout for promotional purposes.
However, these small budget firms can do one thing – use a rubber stamp to make their presence and mark felt in the product. The idea is to give a personal touch to the item through the stamp.
Making the Item Unique through Stamps
Many cottage industries prefer to keep their items and handicraft work unique and one-of-its-kind of product. The rubber stamps can make this possible. While selling the items, the unique selling items with personalised stamps are graciously produced by the manufacturer.
As a business marketing technique, this creates a prestigious image of the company. As handicraft items are stylish possessions, each buyer wants to feel that his product has been customised for his use only. A rubber stamp can ensure that this is really true.
Promoting one’s Presence in Packaging
Often, envelops and packing boxes are used to pack a product. While shipping these products with these envelops, an enterprising entrepreneur can stamp the logo, slogan, contact address in an artistic manner.
The stamps look attractive and hence, catch the eyes of any receiver. Similarly, a rubber stamp can be used while sending a delivery note or “thank you” note as well. The main idea is to promote one’s presence in the market.
Networking and Maintaining Contacts
Consider a situation where a business person is travelling on an aircraft when he meets a potential business associate. He automatically pulls out his rubber stamp and stamps it on the receiver’s notebook.
The information that includes contact address, phone numbers, websites, etc are stamped at one go. A rubber stamp in this case has similar utility as that of a business card. However, while a card can get misplaced, the same is not true for a rubber stamp.
Even business cards have logos stamped on it to make it look personal and important. Moreover, marketing postcards, and promotional literatures can have rubber stamped to help in marketing one’s business.
Promotional Tools that is Costs Less
The rubber stamps are useful as a business marketing tool since they are cost-effective and hassle-free. Today, rubber stamps have evolved greatly from its inception. They look neat and polished for entrepreneurs.
Business marketing requires promotional elements that are attractive, useful, yet comfortable to use. Rubber stamp is one such element, which still finds its importance in the business world.